Blog Marketing
Today I did my usual reading through the blogs I’ve subscribed to within Newsgator on the web. Two posts (by Jeremy Allaire and Eric Mack) referred to commercial ventures that were new and interesting to me. With both (Brightcove and Koolspan), I wanted to keep informed as to how they go in the future and follow up on the commercial and technical details down the track. It was easy to find an RSS feed for Brightcove and this was added to my Newsgator subscription list. I tried for a few minutes to find a similar feed for Koolspan but couldn’t. This was frustrating as I wanted to get more information on their products some time in the future and just be reminded that they (and their products) exist every so often. This is useful to me as I’m interested in their offering, but just not now.
A product or commercial venture blog that has a couple of posts every month would be perfect. It reminds you of the company/product you’re interested in regularly but doesn’t get annoying with incessant commercial posts which would lead to the subscription being removed. I was actually a little bit surprised that a company with a new technology offering didn’t have any obvious RSS feeds.